British American Tobacco Bulgaria - BAT's approach to sustainability
We’re a business with a clear purpose: to build A Better Tomorrow™. Our principal focus area is reducing the health impact of our business. We also strive to add value to society by taking a long-term, collaborative approach to protecting the environment, enhancing farmer livelihoods, respecting human rights and supporting local communities.
We have a long and proud history of sustainability achievements, but today we are transitioning from being a business where sustainability has always been important to one where it is front and centre in all that we do.
The Sustainable Future pillar of our refreshed corporate strategy re-emphasises our overarching goal of creating A Better Tomorrow™. Science will continue to be a primary driver of our efforts. We will support the science behind smokeless products through more active external engagement, including with regulators. We will work to provide more consumers around the world with access to smokeless products. Of course, further embedding sustainability and integrity into all of our activities will continue to be a priority.
Our sustainability priorities
Our strategic purpose is to create A Better Tomorrow™ by Building a Smokeless World.
Over the last 10 years, we have developed and deployed a portfolio of reduced-risk products*† , tailored to meet the evolving preferences of adult consumers.
Our Sustainability strategy focuses on four cross-cutting Sustainability Priorities:
- Responsible Leadership in New Categories;
- Create Positive Value in Agriculture;
- Deliver Net Zero GHG Emissions Across our Value Chain; and
- A Trusted Organisation, Operating with Integrity.
Through these priorities, we believe we can make a real difference for consumers and other stakeholders across our business and value chain, and for the wider society.
As the world around us evolves, so too will our approach to sustainability. We will continue to challenge ourselves to take a forward-looking approach to our products, our governance, our stakeholder engagement, our goals and targets, and our reporting.
Our four cross-cutting focus areas broadly encompass our material sustainability topics – as defined by our 2023-updated DMA.
They are grounded in our everyday business and are key elements of how we interact with our consumers, suppliers and value chain partners, employees, investors and other stakeholders.
We will continue to work in partnership with all our stakeholders to deliver against our Sustainability Priorities.